Monday, March 07, 2005

no longer missing?

Those longing for the of new C6 executive sedan now have a sliver of hope. Peugeot Citroen has confirmed that an eventual return to the US market is now part of their long term strategic plans. Tre magnifique! But, as of now, there is no time table for return. Zut alor! Peugeot once had a small but loyal following in America. Those days, however, are long gone, and you're now more likely to see a "Nuke France Now" bumper sticker than an old 405. Despite some dynamic designs and compelling motor cars, both companies will find the U.S. market a foreboding challenge worthy of Reynald of Ch√Ętillon. The design flair and French eccentricities that are common to these brands (Viva la difference! ) have never resonated well in America and the Francophobia that has long gripped us won't help. We like our big luxury cars, our shiny chrome, and anything else just won't do. Unless there is a major change in the cultural and political structures of America's heartland, I doubt the future will be bright for the new crop of French motors.

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